Big Brothers Big Sisters of Dane County

Sandy Morales is the CEO of Big Brothers Big Sisters of Dane County, the largest one-to-one, youth mentoring organization in Dane County. She is charged with leading an organization that creates and supports over 600 mentoring relationships between children facing adversity and caring adult volunteer mentors. As a result, mentored youth achieve educational success, avoidance of risky behaviors, and social and emotional development.

She’s worked in nonprofits for the last 10 years. She learned the ropes of the nonprofit world holding marketing and fund development roles at United Way of Dane County before arriving at BBBS in 2013 to take over as Development Director and then CEO in 2016. Since then Sandy has learned the challenges of working for a small nonprofit with a national brand and with her staff and board, has put together a strategic plan that focuses on positive program outcomes and sustainable growth.

She is a founder and former president of the Latino Professionals Association of Greater Madison and a former board member of the Latino Chamber of Commerce of Dane County. Sandy has board and leadership roles with BBBS of Wisconsin State Association, Downtown Madison Rotary, Edgewood College School of Business Advisory Board, and Sun Prairie Community Schools Executive Team.

In 2016, she was named one of “Wisconsin’s 48 Most Powerful Latinos” by Madison365. In 2015, she was named a 2015 Brava Magazine “Woman to Watch” and recognized during Hispanic Heritage Month with the Hispanic Achievement of the Year Award by La Movida 1480AM radio station. In 2014, she was part of InBusiness Magazine’s 40 under 40. Sandy is Mexican-American and is a first-generation college graduate. She grew up in Batavia, Illinois and then attended Marquette University where she obtained a Bachelor’s of Science degree in Business Administration. When she’s not balancing work priorities, Sandy does yoga, works out, and enjoys a good almond milk latte. Sandy is the mom to 7yr old Celeste who loves watching her dad curl at the Madison Curling Club.